indexintrosummaryframerainmanipulatecommunitylobbytanadvertising and promotionyouth advertising and promotion
VII. ADVERTISING AND PROMOTION

MARLBORO 1994 HISPANIC MEDIA RECOMMENDATION
MAY 3, 1994
[94_hispanic_plan.PDF]

CIGARETTE ADVERTISING AND "TARGETING"
[about_ads_4_minorities.PDF]

FIESTA DE LAS FLORES
[fiesta_de_flores.PDF]
Texas Lights
mid texas
Official Memorandum State of Texas Office of the Governor
[gov_tejano.PDF]

PHILIP MORRIS CURRENT BUSINESS SITUATION (1988)
[brand_performance_88.PDF]

MARLBORO HISPANIC CONSUMERS
[hispanics&marlboro.PDF]
bottom texas
SUMMARIZATION OF THE "1992 TEJANO THURSDAYS" CONCERT SERIES TO BENEFIT THE DELMIRO GARCIA SCHOLARSHIP FOUNDATION
[hispanic_promo.PDF]

1992-93 HOOP MAGAZINE/NBA MULTI-SPORT, YEAR-ROUND MEDIA/MERCANDISING PROGRAM FOR PHILIP MORRS
[hoop_promo.PDF]

The State of Texas House of Representatives
[house_tejano.PDF]
Marketing Areas Houston Jazz Festival
[jazz_festivals_TX.PDF]


Lubbock/Amarillo Market
[lubbock_market.PDF]

Marlboro Country Radio
[marlboro_country_music_plan.PDF]

PM USA Product Promotion Plan - 1st Sales Period, 1988
[marlboro_promo.PDF]

U.S. HISPANIC COMMUNITY NEWSPAPERS
[media_review2.PDF]

MARLBORO MUSIC FESTIVAL HOUSTON, TEXAS JULY 1990
[music_festival.PDF]

PM Black Consumer Market Development FraserSmith Presentation, 2/26/87
[PM_frasersmith.PDF]

FraserSmith Presentation of 2/26/87 Philip Morris Black Consumer Market Development
[PM_frasersmith1.PDF]

FraserSmith/Philip Morris Work Session, 3/20/87
[PM_frasersmith2.PDF]

FraserSmith/Philip Morris Black Consumer Market Promotion Development
[PM_frasersmith_proposal.PDF]

Marlboro Hispanic Promotions 1988 Marketing Plan
[PM_soccer_plans.PDF]

A Special Report On Point-Of-Purchase Advertising
[pop_special_report.PDF]

THE WHITE HOUSE
[pres_tejano.PDF]

Philip Morris Miller Lite Tejano Concert
[street_scene.PDF]

VIRGINIA SLIMSHOP/PM USA
[vir_slims_in_cosmo.PDF]

A PROPOSAL FOR PUBLIC RELATIONS AND SPECIAL EVENTS TO PROMOTE THE VIRGINIA SLIMS OF HOUSTON TENNIS TOURNAMENT APRIL 13-19,1992
[vslims_houston.PDF]

THE VIRGINIA SLIMS LEGENDS TOUR HOUSTON MAY 18-19
[v_slims_overview.PDF]

Promo.1: Marlboro Music Promotion
[1], [2], [3], [4], [5], [6], [7]

Promo.2: NEW MEDIA KITS/PRELIMINARY EVALUATION
[1]

Promo.3: Letter to Senator Frank E. Moss - Aug. 1969
[1]

Promo.4: HOW ADVERTISING WORKS: COMPETITION IN A MATURE MARKET
[1], [2], [3]

Promo.5: Minority Advertising Changes
[1], [2], [3], [4], [5], [6]

Promo.6: Marlboro '94 Festivals Plan
[1]

Promo.7: B&H BLUES ATTENDANCE LIST - STARPLEX
[1], [2], [3]

Promo.8: Re: Outdoor Advertising - Austin, Texas
[1], [2], [3], [4], [5], [6], [7]

Promo.9: Regional Psychographics
[1], [2], [3], [4], [5], [6], [7], [8], [9], [10], [11], [12], [13], [14], [15], [16], [17], [18], [19], [20], [21], [22]